Virtuous Indulgence
Honeybees are dying off mysteriously, and it's causing quite a stir in circles that usually don't care if another species is about to kick the bucket. Honeybees are important to the food industry in more ways than just the production of honey. Honeybees are valued at about $15US annually for the pollinating services they provide. Without them, there would be a lot less food being produced, and prices would skyrocket.
The bees problem, labeled Colony Collapse Disorder (CCD), is occurring in North America and Europe. Bees are leaving their hives, with the Queen and a few workers, and not coming back. To date, there are many theories as to why this is happening: from man-made problems, such as pollutants, to an infestation that's hitting the bees hard. Whatever the problem -- there's definitely a problem -- and our dependence one of nature's busiest creations has never been so clear.
The problem is so serious, that financial and public awareness help is coming from an unlikely corner: Häagen-Dazs. Yes, if honeybees disappear, you can forget about ice cream. Häagen-Dazs ice cream is made only from natural ingredients, and without honeybees, there would be none. The company is launching a campaign, as well as a new flavour, Vanilla Honey Bee. Each container of ice cream that benefits from the work of honeybees will bear the new mark, HDLovesHB, and the company is donating $250,000 to fund sustainable pollination and research into CCD.
The new flavour and branding will be hitting the grocer freezer shortly, and if you've ever needed a feel good excuse to enjoy some ice cream, you just got it.
The bees problem, labeled Colony Collapse Disorder (CCD), is occurring in North America and Europe. Bees are leaving their hives, with the Queen and a few workers, and not coming back. To date, there are many theories as to why this is happening: from man-made problems, such as pollutants, to an infestation that's hitting the bees hard. Whatever the problem -- there's definitely a problem -- and our dependence one of nature's busiest creations has never been so clear.
The problem is so serious, that financial and public awareness help is coming from an unlikely corner: Häagen-Dazs. Yes, if honeybees disappear, you can forget about ice cream. Häagen-Dazs ice cream is made only from natural ingredients, and without honeybees, there would be none. The company is launching a campaign, as well as a new flavour, Vanilla Honey Bee. Each container of ice cream that benefits from the work of honeybees will bear the new mark, HDLovesHB, and the company is donating $250,000 to fund sustainable pollination and research into CCD.
The new flavour and branding will be hitting the grocer freezer shortly, and if you've ever needed a feel good excuse to enjoy some ice cream, you just got it.
Comments
Post a Comment