Why Some Companies Emerge Stronger and Better from a Crisis
The premise for Ian I. Mitroff's Why Some Companies Emerge Stronger and Better from a Crisis is a simple, yet difficult one to swallow: that we now live in a crisis-plagued society -- a place where we no longer have to cope with just natural disasters and normal accidents, but abnormal accidents that are potentially very devastating. Natural disasters are one thing. We've learned how to mitigate risks from natural disasters. Not locating in high risk regions, to enacting some control over the environment where we do locate, lowers risk. We've managed to even take some control over normal accidents, although, as the complexity and interrelatedness of processes grow, normal accidents in one area could have ripple effects across the entire system -- across industries -- across geography. Still, risks from normal accidents can be mitigated, as we can quantify the probability of an accident happening to a given aspect of a system. Where we face a steep challenge, is in th...