The Creative Economy
BusinessWeek's latest features a cover article on the latest shift in focus of the economy -- from a knowledge economy to a creative economy. The knowledge economy has become commoditized, with the emerging economies of Asia and Eastern Europe taking the bread and butter of the industrialized nations. Manufacturing has already gone. Highly skilled and cheap labour is now devouring what was the differentiator for the developed economies, driving the development of a new core competency -- creativity.
What is creativity? It's about right brain thinking -- imagination -- innovation. It's about the manufacturing of experiences, not just products. It's about catering to the whims of consumers, before consumers even know they have those whims. Leading the charge in this unfolding creative economy are companies like Procter & Gamble and General Electric -- aided by a new breed of consultants from design firms such as IDEO and Design Continuum. GE, credited for creating the standards for process optimization with Six Sigma, has already established a standard for creativity with CENCOR (calibrate, explore, create, organize, and realize) -- and where GE goes, it is quite likely that many will follow.
More on this topic can be accessed via:
What is creativity? It's about right brain thinking -- imagination -- innovation. It's about the manufacturing of experiences, not just products. It's about catering to the whims of consumers, before consumers even know they have those whims. Leading the charge in this unfolding creative economy are companies like Procter & Gamble and General Electric -- aided by a new breed of consultants from design firms such as IDEO and Design Continuum. GE, credited for creating the standards for process optimization with Six Sigma, has already established a standard for creativity with CENCOR (calibrate, explore, create, organize, and realize) -- and where GE goes, it is quite likely that many will follow.
More on this topic can be accessed via:
BusinessWeek's Innovation and Design Portal
Doblin Group -- Innovation Strategy Consultants
IDEO -- Innovation Consultants
Design Continuum -- Design Consultants
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