$1,00o hidden in EULA
PC Pitstop hid $1,000 in the End User License Agreement (EULA) for their latest software to prove a point -- people don't read EULA when they install software. At least one person did though, because they found $1,000 in the EULA. Previously, 3,000 people had downloaded and installed the software, but never read the clause in the EULA that offered $1,000. This story was slashdotted.
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