2005 Annual Design Awards

BusinessWeek: July 4, 2005
BusinessWeek magazine has coverage of the 2005 annual Industrial Design Excellence Awards (IDEA). The competition this year was as hot as it was last year -- with some predictable outcomes, and a few surprises. No surprise was the top design firm: IDEO, which has been taking home most of the design awards for the design firms in the last few years. Surprisingly however, other design firms have been closing the gap on IDEO -- most notably, Design Continuum. From the corporate perspective, Apple and Samsung continue to bring in awards for having designed innovative products -- but this year, there was a surprise leader of the pact: HP. Who would have think that staid ole HP could out-design Apple and Samsung?

For a slideshow of the award winners, click here.

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