What is Beauty?

In a report published in the September issue of the journal Psychological Science, researchers propose an explanation for why people find prototypical, or average, faces, attractive. It turns out that prototypical faces are easy for the brain to process -- and therefore attractiveness is dependent on the amount of time it takes for the brain to process the visual information coming from a face. By extension, we may similarly find objects attractive based on how taxing it is for the brain to process the visual information.

For more: Prototypes are attractive because they are easy on the mind [PDF].

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