Hermione's IMAX Enhancement

Hermione
It's no secret that the media is obsessed with an idealized image of women -- and more and more, girls. The latest abuse comes courtesy of IMAX, for a digitally enhanced image promoting the latest Harry Potter flick. In a publicity poster featuring the main characters, the stars of the movie are posed in a dramatic shot. IMAX took the same image, which has been used to promote the film, and then altered it to make Hermione fit IMAX's idealized image of a young girl -- more blonde, slimmer waist, and an enlarged bust. The image has since been pulled from the IMAX site, but not before a whole lot of folks noticed. Emma Watson, who plays Hermione, is 17-years-old and portrays a 15-year-old Hermione in the movie. IMAX did more than just get this one wrong. Someone purposely made the decision to make Hermione more than Emma Watson was portraying her. Someone made the decision to make a 15-year-old Hermione's breast larger. That someone should be fired in my opinion. Was there really a need to sexualize Hermione to attract viewers to the movie?

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