Profiting from your friendships



Businesses are pouring over the detritus of your online life in hopes of finding meaning in your silly one-liners to each other. The end goal -- to sell you more -- to target you for advertising -- to entice you to part with cash. What they haven't realized yet it seems, is that targeting you with online ads just doesn't work. How many of us actually see the ads on websites? Even the intrusive ones. The real question here however, is are you OK with what is being done with your personal interactions with your friends? You're no longer being captured by CCTV cameras anymore. Now, every keystroke is being monitored.

Read more at BusinessWeek.

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