Having a Firm Grip on Spending Taxpayers Dollars

The UK's Office of Government Commerce (OGC), responsible for government procurement, recently underwent a branding exercise, the culmination of which has resulted in the creation of a logo. Everyone loves a logo, and one that is memorable, capable of surviving the changes in strategy and messaging. An OGC spokesman commented to the Register on their new logo:
"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organization that's looking to have a firm grip on government spend!"
The logo will indeed be memorable, firm grip and all. Just rotate it 90-degrees clockwise to see why.

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