Amazon More Than Retail Amazon made a name for being a pure e-tailer, and it looks like this year, it will mature to its first year of being in the black. But what else has Amazon set it's sights on? Software. It aims to be the e-tailer platform of choice -- while its merchandise business is doing well, the company is polishing off the software that has the potential to make its services pitch bigger. On the way, it's co-opting the practices of the open source movement, and winning grassroots friends and free labour. More and more, Amazon is beginning to look like the Linux cult -- and it could make a lot of little guys rich in the process. Read the article at BusiessWeek.

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