Clorox Women
Rinsters posted a little rant on her little gripe with Clorox take on this generation of women. Clearly someone in the Clorox marketing department wasn't thinking. In the Clorox ad, there are six generations of women, wearing bright white clothes -- obviously, they us Clorox. What Clorox tried to do however, was choose images that were representative of the roles of women from their generation. The images from the images from the past showed women redefining themselves and their roles. As the roles moved across generations, you see the progression women have made -- more equality, more freedom. What image does Clorox choose to represent women of the current generation?
This is a case of marketing gone bad. Clorox obviously misread women of this generation. The image they chose to represent the current generation was a pregnant woman.
After all the progress, Clorox sees women of the current generation in their traditional role of childbearer, mother ... what's wrong with that picture?
This is a case of marketing gone bad. Clorox obviously misread women of this generation. The image they chose to represent the current generation was a pregnant woman.
After all the progress, Clorox sees women of the current generation in their traditional role of childbearer, mother ... what's wrong with that picture?
So what's the big hairy deal? Why does there have to be something wrong witht the picture showing the preggie? Why is it assumed that motherhood has to preclude accomplishment, or the other way around? Maybe the composite should be acknowledged. That ad shows all of our roles, from Rosie the Riveter, to mother; from glamour personified to free thinker.
ReplyDeleteGet over it, folks.
Women of this generation aren't out to have kids. If anything, they want to forestall pregnancy as much as possible. That's why women are having kids later and later in life. Clorox misread the generation. You don't market pregnancy to them ... unless they live in certain parts of the US.
ReplyDeleteit's a GENERATIONS ad. by the woman being pregnant, they're implying her child will use clorox too. come on now, people!!
ReplyDelete