We Are Toronto

Week 2 of Toronto's branding campaign kicked off yesterday at Ryerson University. The Toronto Branding Project is looking for input from Torontonians on how to brand and sell Toronto. This week question is: "How do we tell the Toronto story?" ie. what are the big themes and images that come to mind about the Toronto story? The campaign will have people out and about the city to gather your thoughts -- and you can also provide input at their website. Last week, the question was, "What is your vision for the future of Toronto?" The project is a partnership between Tourism Toronto, the City of Toronto, The Ontario Ministry of Tourism and Recreation and the Toronto City Summit Alliance -- their goal is raise Toronto's profile as a major global tourist and business destination. Check out the site and tell them what you think.

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