Video Game Ratings

This is amusing. The Retail Council of Canada, the Entertainment Software Rating Board and the Entertainment Software Association of Canada will tomorrow launch new efforts to educate and enforce ratings on video games being sold in Canada. Like that's going to do any good. The video game industry is just looking to self regulate themselves to avoid the growing backlash coming from advocacy groups. Both sides are playing a game of trying to determine who can fool themselves better than the other. The video game industry in thinking complaints will stop because they've put rating labels on their products, and parents, who think that ratings can protect their kids from indulging in content no suitable for them. Both sides seem to forget one thing -- ratings don't parent children. Parents do. And if parents need regulation to assist them with their parenting, they need to examine some basics.