Kleercut

Wiping away ancient forests
Greenpeace is waging war against Kimberly-Clark, makers of the Kleenex brand of tissue, claiming that they are destroying Canada's ancient boreal forests. This week they will be out and about in Ontario, targeting grocery stores to convince you, consumer, that your spending habits can make a change.

What does Kimberly-Clark have to say about this? After all, they carry the recycled-paper symbol on their boxes of tissue. Well, apparently Kimberly-Clark likes virgins. Referring to the recycled-paper symbol, Kimberly-Clark says on their website:
This symbol refers only to the content of the carton itself. The KLEENEX® Facial Tissue inside is made from 100 percent virgin fiber and contains no recycled fiber. Virgin fiber is used in our tissue because it provides the superior softness consumers expect from a premium facial tissue product such as KLEENEX® Facial Tissue.
Ah, they're doing for you, you pampered bastiches -- not for the shareholders. Well, no one is looking. Trust me. Why don't you be a rebel, hug a tree and save the planet. Go on, I won't tell.

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