TV Advertising faces Reality The common wisdom for advertisers marketing on television has always been: the more popular the show, the more people will watch the ads; the more viewers a show gets, the more people will watch the ads. Oops! According to TiVo, which has the ability to track how many ads their viewers watch, that isn't the case. In fact, the more popular the show, the less likely that ads will be watched. The reverse is true - the less popular a show, the more the ads will be watched. Makes you wonder if you'll see more bland, boring shows being delivered to TV in order to capture more eyes. Not that any of this bothers me, I don't watch much TV. I can see the day though, when your movies will come complete with ads not at the beginning, but scattered throughout the flick. Don't say I didn't warn you!

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