TV Advertising faces Reality
The common wisdom for advertisers marketing on television has always been: the more popular the show, the more people will watch the ads; the more viewers a show gets, the more people will watch the ads. Oops! According to TiVo, which has the ability to track how many ads their viewers watch, that isn't the case. In fact, the more popular the show, the less likely that ads will be watched. The reverse is true - the less popular a show, the more the ads will be watched. Makes you wonder if you'll see more bland, boring shows being delivered to TV in order to capture more eyes. Not that any of this bothers me, I don't watch much TV. I can see the day though, when your movies will come complete with ads not at the beginning, but scattered throughout the flick. Don't say I didn't warn you!
Inner Cow
This has got to be one of the most bizarre things I've ever seen. Researchers cut holes into the sides of cows and insert an cannula, which allows access to a live animals stomach. These holes are so big, you can actually see what's going on inside -- literally, reach into the stomach of a cow. Cows stomach have millions microbes that aid in digestion, and surprisingly, cannulated cows are usually the healthiest of the herd. You would think that walking around with a hole in your stomach would be bad for you, but apparently not. Some farmers apparently keep cannulated cows in their herd so they can serve as microbe donors to sick cows. Just bizarre. [Source: Oddity Central ]
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