TV Advertising faces Reality
The common wisdom for advertisers marketing on television has always been: the more popular the show, the more people will watch the ads; the more viewers a show gets, the more people will watch the ads. Oops! According to TiVo, which has the ability to track how many ads their viewers watch, that isn't the case. In fact, the more popular the show, the less likely that ads will be watched. The reverse is true - the less popular a show, the more the ads will be watched. Makes you wonder if you'll see more bland, boring shows being delivered to TV in order to capture more eyes. Not that any of this bothers me, I don't watch much TV. I can see the day though, when your movies will come complete with ads not at the beginning, but scattered throughout the flick. Don't say I didn't warn you!
The first chef
First came fire ... and then, as the camera shifts to the soon to be late-village idiot, you're left wondering -- just what was going through that mind -- and food is put on the fire, for the first time, and cooking is accidentally discovered by humanity. The first chef is ridiculed by grunts, then the local thug tries a sample of the burnt carcass, and soon, everybody gets queued at the McDonalds drive-thru. What happened? Richard Wrangham of Harvard believes there's more to cooking than evolutionary history would have you believe. Wrangham points out that there is no way homo sapiens could survive on just raw food. Raw food just doesn't give up calories as easily as cooked food -- and raw food makes the digestive system expend more energy to get at those calories. Cooking on the other hand breaks complex molecules down, allowing the digestive system to make easy work of them -- and cooking also softens food, allowing the body to get to the calories with less effort...
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