Contact Lens for Cannibal Chickens
My youngest was telling me about this. Apparently there is a famous Harvard Business School case study on the adoption of contact lens for egg laying chickens in California -- I couldn't find the case study -- but it is supposedly, illustrative of Marketing and has been widely used in schools. The case study revolves around an 'innovative' product -- contact lenses for chickens -- created to solve the problem of egg laying chickens pecking each other to death due them being cooped up and forced to produce instead of running wild. The contact lens blurs the chickens vision enough so that they can't see each other, hence no pecking to death. This apparently reduced chicken cannibalism to 4.5% from the 20% it was before the lens. This is too weird.
The first chef
First came fire ... and then, as the camera shifts to the soon to be late-village idiot, you're left wondering -- just what was going through that mind -- and food is put on the fire, for the first time, and cooking is accidentally discovered by humanity. The first chef is ridiculed by grunts, then the local thug tries a sample of the burnt carcass, and soon, everybody gets queued at the McDonalds drive-thru. What happened? Richard Wrangham of Harvard believes there's more to cooking than evolutionary history would have you believe. Wrangham points out that there is no way homo sapiens could survive on just raw food. Raw food just doesn't give up calories as easily as cooked food -- and raw food makes the digestive system expend more energy to get at those calories. Cooking on the other hand breaks complex molecules down, allowing the digestive system to make easy work of them -- and cooking also softens food, allowing the body to get to the calories with less effort...
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