Contact Lens for Cannibal Chickens My youngest was telling me about this. Apparently there is a famous Harvard Business School case study on the adoption of contact lens for egg laying chickens in California -- I couldn't find the case study -- but it is supposedly, illustrative of Marketing and has been widely used in schools. The case study revolves around an 'innovative' product -- contact lenses for chickens -- created to solve the problem of egg laying chickens pecking each other to death due them being cooped up and forced to produce instead of running wild. The contact lens blurs the chickens vision enough so that they can't see each other, hence no pecking to death. This apparently reduced chicken cannibalism to 4.5% from the 20% it was before the lens. This is too weird.

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