Tobacco Advertising
My wife brought me to this site, inadvertently, as she was researching tobacco advertising to enlighten her class -- and having met her students, I have no fear that the local McDonald's will replace staff with robots anytime soon -- there's a batch of burger flippers coming in the latest generation. But I digress -- tobacco advertisting -- Richard W. Pollay of the University of British Columbia, has put online his collection of thousands of tobacco ads and anti-smoking ads -- an example of how an industry faced with mounting evidence of the dangers of their products, continue to produce, promote and forage for new customers to poison.
The first chef
First came fire ... and then, as the camera shifts to the soon to be late-village idiot, you're left wondering -- just what was going through that mind -- and food is put on the fire, for the first time, and cooking is accidentally discovered by humanity. The first chef is ridiculed by grunts, then the local thug tries a sample of the burnt carcass, and soon, everybody gets queued at the McDonalds drive-thru. What happened? Richard Wrangham of Harvard believes there's more to cooking than evolutionary history would have you believe. Wrangham points out that there is no way homo sapiens could survive on just raw food. Raw food just doesn't give up calories as easily as cooked food -- and raw food makes the digestive system expend more energy to get at those calories. Cooking on the other hand breaks complex molecules down, allowing the digestive system to make easy work of them -- and cooking also softens food, allowing the body to get to the calories with less effort...
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