Coke's Red Lounge Coke is trying to reach the new generation -- a generation that's making them work harder to get their eyes and minds, because they've been so well trained, that they either tune out the commercials, or use technologies such as TiVo to skip past the commercials outright. So what's a poor soft drink maker to do? Why simple -- build a place for kids to hang out in, and then bombard their feeble little minds with propaganda!

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