InterNetWorking [PDF] An article from MIT's Technology Report. A new breed of software and services is emerging to tap and exploit the social network. The concept is simple. You have friends -- and you know what their interests are -- but what about your friends, friends. And your friends, friends, friends? What if you could tap into this internetwork of friends to do everything from get work, increase sales, get advice, share knowledge -- or just get new friends? Or, from a business perspective, being able to mine your knowledge workers to exploit the knowledge scattered across your organization -- think of the consulting dollars you would save! Gives the age old saying of "it's not what you know, it's who you know" a hell of a lot more credence.

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