Vuitton Machine
Check out any fashion magazine, and you're likely to find Louis Vuitton products being hawked by half-naked models. You'll find the luxury, high priced brand, on the bodies of Hollywood stars -- it's the stuff of desire and ego. But what is really the business behind Vuitton? Vuitton is a marketing machine. It's a manufacturing machine. It's a business of efficiency and quality. A business with fierce competition from the likes o Prada and Gucci, as well as a long list of cheap knock offs. Read the quite revealing article in BusinessWeek magazine.
Check out any fashion magazine, and you're likely to find Louis Vuitton products being hawked by half-naked models. You'll find the luxury, high priced brand, on the bodies of Hollywood stars -- it's the stuff of desire and ego. But what is really the business behind Vuitton? Vuitton is a marketing machine. It's a manufacturing machine. It's a business of efficiency and quality. A business with fierce competition from the likes o Prada and Gucci, as well as a long list of cheap knock offs. Read the quite revealing article in BusinessWeek magazine.
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