The Big Production

Here's an article the suggests that with increasing penetration of broadband, internet marketers will be employing more and more rich media to reach a wider audience, building relationships, brand recognition and loyalty, and hopefully increasing sales. I'm not so sure about this -- I think this targeted marketing effort will reach the same type of people that TV advertisers reach -- the couch potatoes -- the ones who now sit infront of the computer and surf to online gaming and horoscope sites. I could be wrong however, as I found Reebok's Terry Tate - Office Linebacker spots quite riveting. I think Reebok was being a little too subtle however -- that blonde HR Consultant could have shown a little more cleavage to get the point across -- I mean, her breasts weren't even falling out of her top -- or did they and I missed it? And the skirt -- come on, that could have been shorter! What about the tongue in the ear bit -- that was it?! Disappointing. Reebok was definitely going after building a little sleeze into their brand -- they just missed when they didn't take us all the way. I can see how this rich media marketing will work, cause you certainly can't show that stuff on TV. Congratulations Reebok, you've outdone the beer commercials. [Click here to download the clips instead of watching them as streaming media.]