The Information Age

The old adage that content is king is quite true -- especially for ecommerce sites -- and if done properly, can lead online businesses to support their bricks and mortars counterparts to make money. The key is for ecommerce sites to provide, free, relevant information to potential customers, and not push the sales pitch -- rather, sacrifice the sales pitch for building a relationship. Some products just can't be sold on a website -- that doesn't mean that a business should forego an internet presence, or have a minimalist one -- on the contrary -- for those businesses, providing online content will allow customers to lookup what they want before heading to a store. It's all about having useful information -- information with a purpose -- but it's amazing the number of companies who just don't get this -- you'd think it's commonsense.