Google will be issuing their IPO soon. Investors will start cashing out as the search engine king goes public and makes a whole lot of people rich. But Google is going public at a time when they're facing incredible pressure from competitors -- namely Yahoo and Microsoft. The description of Google in this BusinessWeek article reminds me of the way 3M used to be described -- it's a company driven by innovation, where engineers work in losely knit groups based on their interests and are allowed time to spend on their pet projects. While Yahoo and Microsoft have matured business models, where they milk their investments for all they're worth, Google has one thing -- its search engine -- and soon perhaps, the Gmail service. Can they survive?
Google will be issuing their IPO soon. Investors will start cashing out as the search engine king goes public and makes a whole lot of people rich. But Google is going public at a time when they're facing incredible pressure from competitors -- namely Yahoo and Microsoft. The description of Google in this BusinessWeek article reminds me of the way 3M used to be described -- it's a company driven by innovation, where engineers work in losely knit groups based on their interests and are allowed time to spend on their pet projects. While Yahoo and Microsoft have matured business models, where they milk their investments for all they're worth, Google has one thing -- its search engine -- and soon perhaps, the Gmail service. Can they survive?
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