Samsung Design

Samsung Design
BusinessWeek Dec. 6/04 issue has a great article on how design has turned around Samsung, from a Sony wannabe to a company Sony now wants to emulate. When it comes right down to it, the functionality of most consumer electronics has become a commodity. Everybody can make it. The Americans used to produce the best, then the Japanese shook the market -- the Koreans have now arrived, and in case anyone has been asleep, the Chinese are heading there rapidly. Businesses are turning more and more to design to play a big part in differentiating their products from the pack, and Samsung is showing them how to do it.

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