Google's Secrets

Ever wondered how Google ranks sites? Well, quite a bit of the secret is now out with US Patent Application 20050071741. Well known is that Google relies heavily on relevant inbound links to rank a site -- what is not known is the details behind how the link information is used. Google apparently ages the links. Getting linked is important. However, if your site gains a lot of links quickly, it's probably indicative of some manipulation in the works. Google keeps tabs on how links change over time, and if they remain. The anchor words are also important for the site. If you the same anchor words are used over and over, it again indicates manipulation. More information on the patent is available on Buzzle.com.

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