Pirating Apple

Because Seibold used a pirate on his site! ;-)
Can digital piracy be an indirect marketing route to generate sales via legal channels? Chris Seibold takes that assumption with a post on the Apple Matters site. Take the piracy of music online -- surely there are those that have actually gone out and picked up a CD by an artist they've newly discovered. What about the ancillary products? T-shirts? Concert tickets? Other albums in the artist's catalogue? Could the move to the Intel architecture for Apple actually spur the curious to download a pirated copy of OS/X for their existing Wintel box? If OS/X works out of the box on Wintel machines, you bet the curious will -- especially if an underground movement starts to write device drivers and optimization parameters for the OS on Wintel. You never know, a golden age of Apple could emerge. Apple could end up selling a lot more than they planned on -- especially to users of non-Apple boxes.

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