Hot Design

In the last few years, design has been gaining importance in generating profits for companies. As all things become equal, the differentiator has become style -- style has become the great driver of growth. The annual design awards was covered by BusinessWeek. For the first time in the competition's history, an Asian company won more awards than an American company -- Samsung took home 5 awards, and now ties with Apple for the most awards collected in the 24 years of the contest. The top design firm was IDEO, with 10 awards in 2004, and 47 in the last 24 years. Check out BusinessWeek's photo essay of the awards.

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